“On the job market, videoconferencing has become a common resource,” says Ignacio López, Director of Technology at Wormhole IT. From interviewing job candidates to selling catalogue cosmetics, online videoconferencing has become an economical, everyday resource.“It is very easy to use and when incorporated to everyday tasks, the user realizes how many advantages it offers,” adds Sally Buberman.

According to a study by international consulting firm Wainhouse Research, the use of videoconferencing decreases corporate travel costs by 30%. The cost of recruiting and the time that an organization takes to hire an employee also fall, 19% and 25%, respectively.

Multinational companies like Hertz and Oriflame are Wormhole IT clients. “Oriflame is a Swedish firm that sells its catalogue products through our online conference tool. Last year, their sales reached 321 million euros thanks to their online marketing strategy,” explains Sally Buberman.